UX and UI Design

UX and UI

It is now common sense to divide the app design process into two areas: UX (user experience) and UI (user interface). The UI follows the UX.

The UX is based on the points of contact or touchpoints a user has with a company.

The UX designer asks himself the following questions: Where does a user come from? Where is he? And where is he going?

For example, a user could click on an online commercial to get to the company's website, put items in the shopping cart and then buy them via the website's purchasing system.

On this path through the website, the user experiences various touchpoints. These are referred to as UX.

In order to be able to understand which touchpoints the user of an app passes through, the UX designer must be well informed about the wishes of his customer (the respective company) and the needs of the users.

To do this, the right questions must be asked and answered in advance. The market, the target group and many other factors must be analyzed. The UX designer knows tools and techniques to obtain the necessary information.

What are wireframes?

Wireframes are part of the so-called user experience (UX). They are visual designs that depict the structure and functionality of the user interface (UI) of a digital product. In other words, they offer a simplified representation of the design, focusing on the essential components and interactions, without distracting visual elements.

What are the benefits for you?

Wireframing helps identify potential usability issues. Wireframes help you and the designers define the structure and scope of your project. By simplifying the representation of the various components, functions and navigation paths, wireframes provide a clear and comprehensive overview of how the various elements relate to each other.

Benefits for designers:

In this way, the designers can ensure a logical flow and intuitive user guidance, thus avoiding later problems.

This saves time on several levels. The wireframes enable very early feedback and iterations. This allows adjustments to be made to the structure of the project before a lot of time has been spent on visual design and development.

After the user interface (UI) design has been completed, changes become significantly more time-consuming.

Advantages for developers:

The wireframes also make collaboration between designers and developers more effective. Since they represent the basic framework of the design, developers not only get a very good picture of the logical structure.

The focus is placed on functionality and user interactions right from the start. This makes the purpose and goals of the product clearer, which in turn saves time and provides more clarity for everyone involved.

Your advantages:

As we now know, wireframing saves you a lot of time and, accordingly, financial resources. Visualizing the project early also helps you get a more accurate idea of ​​the final product and participate more actively in the design process. This ensures that the finished product really meets your goals.

The wireframe prototype

The wireframes that you receive from us already function like a small prototype. By clicking on the elements and buttons, you are redirected to pages or the status of an element changes. This way, you don't have to navigate between a collection of unrelated elements, but instead get a direct impression of the subsequent click paths through the product.

Yes, that's right! Accessibility. Perhaps not the first term that comes to mind when you open an app.

In fact, accessibility plays an extremely important role in UI design. The designer has to take various factors into account when choosing colors.

In Germany alone, around 4 million people suffer from color vision deficiency, which means that they can either recognize certain colors very poorly or not at all.

Light sensitivity and the ability to recognize contrasts are also included in the UI process.

You've probably already discovered it: the theme toggle.

A button that lets you change the theme of an app from light to dark. At first glance, it's a nice little gimmick for the user. But of course the theme toggle has special features that aren't immediately apparent:

Among other things, your phone can save energy in dark mode.

And speaking of accessibility:

The ability to switch to dark mode is particularly important for people who are sensitive to light.

Dark mode also makes using a smartphone in a dark environment much more relaxing for the eyes. It's best to switch to dark mode before going to bed so as not to prevent the release of melatonin.

Developers don't just need the design, but above all the data behind it in order to implement it in code in a pixel-perfect manner.

We store individual functional areas, color values ​​and other relevant data of the design in components. Our developers can extract all the data they need to implement the design from these components. This is how the design communicates with development.

The Minimum Viable Product is a product development stage in which a concept has been implemented with the lowest possible investment, which is then presented to the customer or a target group as a so-called preliminary product and made available for use and testing. In the best case, there is a feedback round in which it can be discussed which functions are exciting and which should be improved or omitted.

The MVP therefore saves us a lot of time and money.

How much does a professional design cost?

Did you expect to find fixed prices here?

It is simply not possible to give fixed prices for a project. But we can show you some parameters here that influence the final price of a project.

It is billed in hours. This means that the more time it takes, the more costs.

Of course, the scope of the project is the main deciding factor. Scope means how many pages and components your project should have.

It is also crucial whether a logo or CI already exists for the project, or whether these should also be created as part of the project.

The corporate identity is formed from the visible characteristics of a company, such as the logo, the design of the website or app, the social media presence, the products. And also from the subjective characteristics, such as the company goals, charitable projects and what the company stands for.

All of these characteristics form an overall image of a company that is visible to the outside world, the so-called CI (corporate identity).

We don't care about appearances...

And as you now know, design is not just what you see on the surface.

Design responds to your needs and emotions, it is inclusive, structured and, in the best case, it captivates you.